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Land promotion
& development

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We Create Value from the Land

At our company, we specialize in land promotion, taking on the responsibility of securing planning permission for landowners. Our dedicated team works closely with local authorities, architects, and other stakeholders to navigate the planning process and maximize the development potential of the land. Our goal is to enhance the value of the land and attract potential buyers or developers who can bring the project to fruition.

 

Through our unique approach, we cover the costs and risks associated with securing planning permission, with our return being a share of the land’s value upon sale. This means that if we are not successful, it doesn’t cost the landowner anything. Our shared objective from the outset is to maximize the value of your land.

 

Understanding the complexities and challenges of the planning system, we strive to provide a personal service that simplifies and demystifies the entire process. From the initial meeting to discuss your requirements and our proposed strategy, to the comprehensive written proposal and throughout the planning process, our professional team is always available to keep you informed and address any questions you may have.

 

Working with a team of experienced consultants, we advocate for your site throughout the planning system, aiming to secure the best possible planning permission. Once permission is obtained, we proactively market the site to identify the most suitable developer who can make the best offer, ensuring that your land realizes its full potential.

Land Promotion

  • Site Appraisal
  • Contract Management
  • Layout & Architectural Design
  • Outline Planning
  • Marketing and Sale

Development

  • Detail Planning
  • Technical design
  • Project Management & Design Coordination

What is a Land
Promotion agreement

A land promotion agreement is a contractual arrangement between a landowner and a land promoter. In this agreement, the land promoter takes on the responsibility and associated costs of obtaining the necessary planning permission for the land. The land promoter will work diligently to secure the most favorable planning outcome and maximize the development potential of the land. In return, the land promoter typically receives a share of the proceeds from the future sale or development of the land. This agreement allows landowners to leverage the expertise and resources of the land promoter to unlock the value of their land without incurring upfront planning costs.

Benefits of a Land
Promotion agreement

A land promotion agreement establishes a partnership between the promoter and landowner, where the promoter assumes the costs of obtaining planning permission, leveraging their expertise, skills, and resources. This arrangement offers several advantages to the landowner:

 

  • Firstly, it allows the land to be tested in the market, ensuring it receives optimal exposure and potential buyers or developers

  • Secondly, the landowner benefits from the promoter’s incentive to secure the highest possible sale price, as the promoter receives a percentage of the land’s sale price.

 

This alignment of interests motivates the promoter to achieve the best outcome for the landowner, maximizing their financial return.

How long does a
Land Promotion
agreement last

The duration of a Land Promotion agreement can vary depending on the size and nature of the site. Smaller sites typically have agreements lasting from 1 to 3 years, while larger strategic sites may have agreements lasting 5 to 10 years or even longer. It is crucial to thoroughly understand the details and obligations of a landowner.

 

Shorter contractual timeframes do not always guarantee quicker or more favorable outcomes and may have the opposite effect. The planning process often takes time, and the timelines are largely dictated by the planning system. Allowing developers sufficient time to succeed instills confidence in their investment, thereby increasing the likelihood of a successful outcome.

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